It could cost my client hundreds of dollars for only a few direct mailer models professionally designed and printed. Simple, unpretentious "Web2Print" services over the Internet is now saving the small and medium business owners hundreds if not thousands of dollars in designing and implementing direct mail campaigns. In addition, many business owners to achieve the highest response rate they have experienced from their shippers.
I think only a very small percentage of firms experiencing economies and the positive results that come from the creative use of these services on the Web. The innovative use of popular and economical web-based services greeting cards can be powerful. That's right - greeting cards. How can companies Web greeting cards are low cost, "Game-changers" in the sales and marketing for small businesses? It was my incredulous reaction when a sale Guy & Marketing Consultant generously told me about his creative work.
You can answer my first question in the business, I will give you the following non-example of a business. Company online postcard comes to sit on Grandma's kitchen table one afternoon in December, and his laptop computer, create and mail (USPS) is 71 personalized cards, custom, and beautiful Christmas. The card that was sent tailored to each individual's first name in the greeting. In addition to editing and postcards, is simply a check box for each person in your contact list was to have his ideas holiday heart. Grandmother designed the cards themselves using only words and pictures, wrote, or download service. The cards are heavily influenced by its unmistakable handwriting. Web-based paper envelopes stuffed, addressed and delivered to all 71 cards the post office the next day. When her card arrived in my mailbox, I looked at the envelope addressed ink marker, and take advantage of a believable handwritten font.
The envelope was even a real stamp on it. As for her beauty, maps, and print quality, the board used, exceeded that of the best Lexus brochure I had never seen.
Now imagine that the 71 beneficiaries of the Christmas cards are not my grandmother's family and friends. Imagine the 71 recipients are sales prospects visiting your trade show booth last week. And instead of a Christmas card, visitors were given the stand (by U.S. mail) a professional, customized and completed the handwritten message from you. With a little finesse and creativity, the web services based greeting cards make this a very feasible.
So how loose my grandmother send Christmas cards are different from your email software small business last? Chances are, Grandma herself designed cards with envelopes was more pronounced in the appearance of your software and personal email last. As his project was probably easier to perform and less expensive to create and mail. Your mailing campaign in May have used a simple variable data printing (VDP) software to customize the message. VDP program allows you to insert the recipient's name in a few selected locations in your application. Grandma's Christmas cards to send VDP and operated. And in your last letter that you probably do not use your own personal typeface to convey your message. Mamie did. My grandmother would have better marketing than you? I am sure it is not. It may simply have better tools.
Small businesses directly to the skin, and my grandmother's Christmas card sent to many of the same objectives. Both want the next.
1) "open":
Many promotional communications go to the "Waste Can" without being opened. Even without a return address (was) my grandmother mail looks like something that is always open.
2) "reads"
Statistically, eyes open and the execution is the fate of most marketing communications. A brief handwritten note to call me with the name to read. Even my grandmother knows.
3) "remember":
Most of the marketing communications are not considered appropriate for the reader or intentional. Therefore, not stored. With a fair up or a Christmas card from her grandmother, there is a link. Now, the connection may be thin in the case of a sales-Show. But, with photos of the exhibition stand (or an image in particular during the work program), the card or the monitor offers a great opportunity to remember.
4) "shall be saved"
If communication is inadequate or deliberate, the reader is less likely to discard. It would be difficult to take away the Christmas card from my grandmother away. If your trade show follow-up card and provide extended value or confirms an agreement will be saved.
5) 'Ole replied "
If the player responds with the message (or planned follow-up phone call from the sender), the seller has done its job. It provides a true vision of the sales specialist. And yes, I called my grandmother and thanked her for the beautiful and unique card sent Christmas.
What about the costs and convincing? Believe me when I tell you, my grandmother did not spend much money on cards and envelopes. She hates it difficult to exit a store card with a beautiful card and an envelope for less than $ 3.75. Ships 10 to 20 cards per month. Using one of these services on the Web, most of the cards are created by it and sent it to less than $ 1.00 (plus the price of a stamp). His memory cards to family and friends cents under.35 building cost have posted (and seal). The same is true with most people using the web services, and on a regular basis. Typically, these services can send 100 or 1000 on a mail campaign, or the card one by one. They provide the speed and practice to send a manuscript a few posts up after a sales call.